Friday 26 April 2013

Exsiting front cover analysis - Research uses and gratifications theory Blumler and Katz

For my cover analysis i used Microsoft powerpoint to create these slides. I looked at 3 different cover of magazines and all 3 of them are different in some way. The top of the pops is aimed at younger children where as essence may be aimed at female teenagers or young female adults. Oasis looks like it is aimed at teenage boys that like the music genre rock. I can tell this by the colours and the way the page is layed out.

1. Top of the pops BBC front cover has bright pink and bright girly colours on, this means that the target audience they are trying to aim this magazine at is the younger girls aged between 7 - 11. The images on the front cover are singers that also aim their music at this age group and market area so this is more effective to the audience because it relates to the younger girls as they will find it more interesting to read as they know these singers. The page is full and there is hardly and blank spaces, this creates a energetic and powerful outlook of the magazine as BBC would want the magazine to reflect of the personalities of the target market as energetic, loud and bright spirtited. By using words such as ' fittest' represents the younger generations langauge. This is effective because it makes the front cover more personal to the reader, as they may also use this sort of language when with friends. The swirly writing almost create the font and layout of how girls write and the magaizne is reflecting of their target markets actions by doing so, this create a more pesonal feel to the magazine and then therefore this is going to make the target market ( young girls ) want to read the magazine.  2. Essence in relation to the first magazine front cover is completely different in sence of colour, layout and target market. You can see this because the colours are a lot lighter and more sifisticated so therefore this could mean that it is targeted at a more older generation of women aged roughly about 18 - 25. With beyonce being one of the most well known singers as the main image on the front cover then this instantly creates a more mature and womenly feel about what the magazine is going to be aimed on. The colours used are also plain but with the yellow text it still manages to stand out to become eyecatching. The colours represent to the main image as she is outside so therefore the text colours are going to have to meet that also to allow the front cover to look as one. With a sideline on the left hand side of the page ' Your Best Summer' is representing what clothes she is wearing. Beyonce is wearing only a little white top and this related back to the text as this is the sort of clothing she would wear whilst being in the summer seasons. With the target market being more mature then the main image is going to have to reflect of this is become successful. This have been achieved as her skin is glowing and she does not have a face full of make up which makes her look classy just like the aim of the magazine. By having beyonce as a main image on the magazine then the more mature readers are likely to want to read this also it could be aimed at teenagers also as her music is aimed at these groups also.
3. Oasis is aimed a completly different market to magazine front cover one and two. You can see this because of the colours used a dark but bright and stand out. The genre of the magazine by the look of the front cover is rock or metal. With the genre being rock or metal then the colours of the text relate to this as most lyrics in rock or metal music videos are about death of some sort. The red could represent blood and the black could represent death. By having these colours together then it relates back to the lyrics in the genre of music. The layout of this magazine is also completely different to number one magazine as there is text on the cover but the page isnt as full. This could represent a more plain audience as men sterotypically do not like to read loads of writing as this could put them off wanting to read the magazine altogther. The image on the cover page is of a man head and his facial expressions dont look happy, this could also relate back to the death in the lyrics of this sort of genre of music. The image is a close up shot which creates more emotion as you can see his facial expressions more closly compaired to the other 2 magazine covers. By having a plain grey, white colour behind the image and text could mean that it is aimed at a more mature male audience not suitable for younger boys. The logo stand out of the page and is secondly the most noticable feature, this sticks in the readers mind aswell as the main image. The main image is also wearing dark clothes which reflect in the genre but also in the cover its self, it creates an atmosphere which is dark and dull but the target audience which enjoy listening to that sort of music could realte to this magazine well. But you can hardly see his clothing as the shot is mostly aiming all the attention on his facial expressions and getting the point across that he is not a happy man.

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